The first step in developing a business plan is to define its key objective. Is it an annual plan used to drive business operations? Or is it a financial plan designed to attract investors and/or lenders? Is it both? It often is—and that’s not at all bad…if the plan meets everyone’s needs and if the language and goals don’t conflict.
Business plans can take as many forms as necessary and include as many financial addenda as required. Balance sheets and financial reports are usually critical components in a business plan. Some companies seem to attach virtually every financial document available.
Assuming the numbers support the text, however, the real area of interest for most executives, financiers, and even staff will be the assumptions behind the plan. Why is the company expected to sell 150,000 units this year after selling only 50,000 last year? The assumption will make or break the success of the business plan. Show the thinking behind your figures.